[Updated] Not Good: Toyota Tacoma and All Midsize Truck Q1 2020 Sales Are Down (Report)

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When comparing the first quarter 2020 midsize truck sales in the United States against what happened last year, all the brands that reported so far are down. Is the virus to blame for much of this, or is there something else going on as well. It will take time to unravel the data and the causes. Take a look below at all the latest numbers we have so far.

2020 – Q1 Midsize Trucks

Q1 2020 was a tale of two markets in the midsize truck segment. Relatively new trucks such as the Jeep Gladiator and updated Honda Ridgeline enjoyed stable sales. Trucks getting long in the tooth—Nissan Frontier, we’re looking at you—pretty much cratered. Then the pandemic hit. While its effects will truly show up in Q2’s numbers, Q1 reveals a segment split by winners and losers.

Q1 2020 # Q1 20/19% YTD 2020 # YTD 20/19 %
Toyota Tacoma 53,636 -7.8% 53,636 -7.8%
Chevy Colorado 21,430 -36% 21,430 -36%
Ford Ranger 20,980 122.7% 20,980 122.7%
Jeep Gladiator 15,259 New 15,259 New
Nissan Frontier 10,280 -49.2% 10,280 -49.2%
Honda Ridgeline 8,125 14.4% 8,125 14.4%
GMC Canyon 4,483 -35.5% 4,483 -35.5%

Source: https://www.tfltruck.com/2020/04/not-good-toyota-tacoma-and-all-midsize-truck-q1-2020-sales-are-down-report/

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